Goodbye, Black Friday. Hello, Pink Friday!! One HUGE day to Shop Small First- before Black Friday & before the big guys...Created by The Boutique Hub! Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to Shop Small First! Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing. The goal on November 22nd is to celebrate the businesses that are the backbone of our local communities, whether online or brick-and-mortar. Any small business can participate in Pink Friday.